Dental Care

CRM Integration and Product Launch Success

CRM Integration and Product Launch Success

Summary

Summary

Aurezzi, a pioneer in merging beauty and functionality in oral care, faced the challenges of setting up a strong CRM infrastructure and generating excitement for their product launch. We integrated a CRM platform connected to their eCommerce environment and crafted a strategic product launch plan, building a community and standing by the customers all along their lifecycle.

90

90

Days to launch

24

24

Karat Gold

The Challenges

The Challenges

AUREZZI prepared for the launch of their revolutionising oral care products. They were in the need of connecting their eCommerce platform to a CRM tool, to build customer journeys and interact with them at each step. Before the official launch of the online shop, they wanted to to tease their products to their customers and build a community.

The Solutions

The Solutions

We supported AUREZZI with:


  • The integration of eCommerce data from to their CRM platform

  • Creation and launch of campaigns and flows focused on community building; product launches, contests, subscription confirmations, pre-orders etc.

  • Building of fundamental lifecycle journeys that answer the customers' needs at the right time: welcome, cross-sell, post-purchase flow etc.

The Conclusions

The Conclusions

Our branded template championed AUREZZI's strong visual identity and led to:


  • An email base that continues to show regular growth

  • Industry leading email engagement levels

  • Sales across 11 markets in 4 continents


Together, we optimised AUREZZI's operations and set the stage for transformative growth in the oral care industry.

Dental Care

CRM Integration and Product Launch Success

Summary

Aurezzi, a pioneer in merging beauty and functionality in oral care, faced the challenges of setting up a strong CRM infrastructure and generating excitement for their product launch. We integrated a CRM platform connected to their eCommerce environment and crafted a strategic product launch plan, building a community and standing by the customers all along their lifecycle.

90

Days to launch

24

Karat Gold

The Challenges

AUREZZI prepared for the launch of their revolutionising oral care products. They were in the need of connecting their eCommerce platform to a CRM tool, to build customer journeys and interact with them at each step. Before the official launch of the online shop, they wanted to to tease their products to their customers and build a community.

The Solutions

We supported AUREZZI with:


  • The integration of eCommerce data from to their CRM platform

  • Creation and launch of campaigns and flows focused on community building; product launches, contests, subscription confirmations, pre-orders etc.

  • Building of fundamental lifecycle journeys that answer the customers' needs at the right time: welcome, cross-sell, post-purchase flow etc.

The Conclusions

Our branded template championed AUREZZI's strong visual identity and led to:


  • An email base that continues to show regular growth

  • Industry leading email engagement levels

  • Sales across 11 markets in 4 continents


Together, we optimised AUREZZI's operations and set the stage for transformative growth in the oral care industry.

Dental Care

CRM Integration and Product Launch Success

Summary

Aurezzi, a pioneer in merging beauty and functionality in oral care, faced the challenges of setting up a strong CRM infrastructure and generating excitement for their product launch. We integrated a CRM platform connected to their eCommerce environment and crafted a strategic product launch plan, building a community and standing by the customers all along their lifecycle.

90

Days to launch

24

Karat Gold

The Challenges

AUREZZI prepared for the launch of their revolutionising oral care products. They were in the need of connecting their eCommerce platform to a CRM tool, to build customer journeys and interact with them at each step. Before the official launch of the online shop, they wanted to to tease their products to their customers and build a community.

The Solutions

We supported AUREZZI with:


  • The integration of eCommerce data from to their CRM platform

  • Creation and launch of campaigns and flows focused on community building; product launches, contests, subscription confirmations, pre-orders etc.

  • Building of fundamental lifecycle journeys that answer the customers' needs at the right time: welcome, cross-sell, post-purchase flow etc.

The Conclusions

Our branded template championed AUREZZI's strong visual identity and led to:


  • An email base that continues to show regular growth

  • Industry leading email engagement levels

  • Sales across 11 markets in 4 continents


Together, we optimised AUREZZI's operations and set the stage for transformative growth in the oral care industry.

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

SCH AB © 2024