Fitnesstech

Bruce
Bruce

Enhancing Engagement and Retention

Enhancing Engagement and Retention

Summary

Summary

Bruce faced hurdles in customer communication and marketing strategy, from inefficient email production to user engagement. We seamlessly transition from Intercom to Braze, standardised messaging with an adaptable template, introduced a free trial for engagement, revamped their user onboarding journey, and devised personalised flows. Our efforts resulted in improved engagement and business growth.

134

134

Campaigns

3B

3B

Comms sent

The Challenges

The Challenges

Bruce - The Only Membership You Need - offers users access to a diverse array of studios and fitness facilities with just one membership, making it a unique service in the industry. 


Despite its innovative model, Bruce faced several operational challenges during its transition from Intercom to Braze. The migration process required seamless assistance to maintain operational efficiency. 


Additionally, further issues with flow execution and campaign management emerged, compounded by the absence of a comprehensive email template and limited insights into customer behaviours. These hurdles highlighted the crucial need for tailored solutions to streamline operations and bolster customer engagement and loyalty.

The Solutions

The Solutions

In response to Bruce’s operational challenges, we provide tailored solutions. 


We ensured a seamless transition from Intercom to Braze and set up 24 customised flows for marketing campaigns. Hands-on support in sending over 135 campaigns allowed for real-time adjustments.


We introduced a new communication template for consistency and created personalised flows to boost invite activity. Implementing a free trial program enhanced customer engagement and streamlined Bruce’s operations.


Guiding Bruce through the implementation of Mixpanel has subsequently allowed us to measure and optimise our work by giving an understanding of the wider customer behavioural trends.

The Conclusions

The Conclusions

The tailored solutions implemented by us led to significant improvements for Bruce. 


  • Enhanced operational efficiency through Braze setup, customised flows and optimised campaign execution. 

  • A refined retention strategy, unified email template, and personalised engagement flows contributed to increased customer loyalty and engagement. 

  • Implementation of Mixpanel provided valuable data for informed decision-making, resulting in sustained growth and improved outcomes for Bruce.


Through collaboration with us, Bruce successfully overcame operational challenges and achieved significant improvements in engagement and retention. The strategic implementation of tailored solutions resulted in a smoother operational environment, promoting growth and customer satisfaction.

Fitnesstech

Bruce

Enhancing Engagement and Retention

Summary

Bruce faced hurdles in customer communication and marketing strategy, from inefficient email production to user engagement. We seamlessly transition from Intercom to Braze, standardised messaging with an adaptable template, introduced a free trial for engagement, revamped their user onboarding journey, and devised personalised flows. Our efforts resulted in improved engagement and business growth.

134

Campaigns

3B

Comms sent

The Challenges

Bruce - The Only Membership You Need - offers users access to a diverse array of studios and fitness facilities with just one membership, making it a unique service in the industry. 


Despite its innovative model, Bruce faced several operational challenges during its transition from Intercom to Braze. The migration process required seamless assistance to maintain operational efficiency. 


Additionally, further issues with flow execution and campaign management emerged, compounded by the absence of a comprehensive email template and limited insights into customer behaviours. These hurdles highlighted the crucial need for tailored solutions to streamline operations and bolster customer engagement and loyalty.

The Solutions

In response to Bruce’s operational challenges, we provide tailored solutions. 


We ensured a seamless transition from Intercom to Braze and set up 24 customised flows for marketing campaigns. Hands-on support in sending over 135 campaigns allowed for real-time adjustments.


We introduced a new communication template for consistency and created personalised flows to boost invite activity. Implementing a free trial program enhanced customer engagement and streamlined Bruce’s operations.


Guiding Bruce through the implementation of Mixpanel has subsequently allowed us to measure and optimise our work by giving an understanding of the wider customer behavioural trends.

The Conclusions

The tailored solutions implemented by us led to significant improvements for Bruce. 


  • Enhanced operational efficiency through Braze setup, customised flows and optimised campaign execution. 

  • A refined retention strategy, unified email template, and personalised engagement flows contributed to increased customer loyalty and engagement. 

  • Implementation of Mixpanel provided valuable data for informed decision-making, resulting in sustained growth and improved outcomes for Bruce.


Through collaboration with us, Bruce successfully overcame operational challenges and achieved significant improvements in engagement and retention. The strategic implementation of tailored solutions resulted in a smoother operational environment, promoting growth and customer satisfaction.

Fitnesstech

Bruce

Enhancing Engagement and Retention

Summary

Bruce faced hurdles in customer communication and marketing strategy, from inefficient email production to user engagement. We seamlessly transition from Intercom to Braze, standardised messaging with an adaptable template, introduced a free trial for engagement, revamped their user onboarding journey, and devised personalised flows. Our efforts resulted in improved engagement and business growth.

134

Campaigns

3B

Comms sent

The Challenges

Bruce - The Only Membership You Need - offers users access to a diverse array of studios and fitness facilities with just one membership, making it a unique service in the industry. 


Despite its innovative model, Bruce faced several operational challenges during its transition from Intercom to Braze. The migration process required seamless assistance to maintain operational efficiency. 


Additionally, further issues with flow execution and campaign management emerged, compounded by the absence of a comprehensive email template and limited insights into customer behaviours. These hurdles highlighted the crucial need for tailored solutions to streamline operations and bolster customer engagement and loyalty.

The Solutions

In response to Bruce’s operational challenges, we provide tailored solutions. 


We ensured a seamless transition from Intercom to Braze and set up 24 customised flows for marketing campaigns. Hands-on support in sending over 135 campaigns allowed for real-time adjustments.


We introduced a new communication template for consistency and created personalised flows to boost invite activity. Implementing a free trial program enhanced customer engagement and streamlined Bruce’s operations.


Guiding Bruce through the implementation of Mixpanel has subsequently allowed us to measure and optimise our work by giving an understanding of the wider customer behavioural trends.

The Conclusions

The tailored solutions implemented by us led to significant improvements for Bruce. 


  • Enhanced operational efficiency through Braze setup, customised flows and optimised campaign execution. 

  • A refined retention strategy, unified email template, and personalised engagement flows contributed to increased customer loyalty and engagement. 

  • Implementation of Mixpanel provided valuable data for informed decision-making, resulting in sustained growth and improved outcomes for Bruce.


Through collaboration with us, Bruce successfully overcame operational challenges and achieved significant improvements in engagement and retention. The strategic implementation of tailored solutions resulted in a smoother operational environment, promoting growth and customer satisfaction.

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SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

SCH AB © 2024

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

SCHMACK

Stockholm

Regeringsgatan 29

111 53, Stockholm

London

1 Mark Square

London EC2A 4EG

Paris

49 Rue de Ponthieu

75008, Paris

Social

Instagram

LinkedIn

Tiktok

Data

Privacy Policy

SCH AB © 2024